HuffPost Brasil and C&A #TodoDiaDelas
On Women’s Day, we launched the branded content project Todo Dia Delas, in partnership with HuffPost Brasil and sponsored by C&A.
For 365 days, the project created a space for a different woman on Elemidia’s screens for her to talk about her personal narratives and ideas. Users were then able to access the project’s website on HuffPost and read the interviews in full and share their own stories of struggle and victory.
The content ran every day on Elemidia screens throughout our branches: Belo Horizonte, Rio de Janeiro, Porto Alegre, Brasília, Curitiba, and Sao Paulo.
The goal was to celebrate women who are entrepreneurs, warriors, and groundbreakers in the country.
The first was Jout Jout, a Brazilian YouTuber with millions of followers and fans. This is a demonstration by Eletromidia that every day is made to celebrate and honor women in the country.